AMITE, the First MICE Industry Event Held in Private Suites

AMITE, the First MICE Industry Event Held in Private Suites

Bangkok (Thailand) – July 26, 2017 ( – The fourth-annual Asia Meeting & Incentive Travel Exchange (AMITE) hosted 32 hand-picked leading MICE buyers from 16 countries and suppliers from five Asian countries at the five-star Bangkok Marriott Marquis Queen’s Park on 10-12 July 2017.

Organized by Questex Travel Group, AMITE 2017 is a hallmark year for the event. For one, this is the first time that AMITE was held in private suites, marking the MICE industry’s only one-to-one event in such format in Asia. Secondly, moving from Singapore, this is the first time AMITE was held in Bangkok, the City of Angels.

An exceptional program that provides premium meeting and incentive travel buyers the opportunity to maximize their time via focused meetings with leading MICE suppliers, AMITE 2017 saw astounding applause from both buyers and suppliers. 450 one-to-one meetings were conducted onsite alongside multiple networking functions and meals.

“AMITE is a great opportunity for us to be selected as the host hotel for this event this year,” said Bob Fabiano, general manager of Bangkok Marriott Marquis Queen’s Park. “We were very excited that we have [32] international buyers coming, to be able to spend some time in our hotel, experience our services, our products, and very much so our culinary variety for us to share.”

“… all the meetings occurred in suites, not in a trade show floor, so there’s no distraction and noise. Not having to yell at each other and trying to hear each other above the background,” said Peter Lombard, founder & CEO of Insouciance Abroad. “At this point, I have all of this kind of new opportunities that I can share with my clients.”

According to Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau, this is their first time coming in. “We’re very impressed with the quality of the buyers. And the good thing is that most of these buyers are new to Penang destination, which gives us an advantage to sell the destination.”

“Unlike previous MICE meetings, you just go to one venue where you go to cubicle, this time you go to individual suites where the interviews are more focused, the interviews are more personalized,” said Cecilia M. Ibarra, head, training & advocacy of ADFIAP Consulting.

The event kicked off with an evening cocktail at the pool house of the Bangkok Marriott Marquis Queen’s Park, followed by two days filled with appointments in hotel suites, evening cocktails at Vertigo Too of Banyan Tree Bangkok and Radisson Blu Plaza Bangkok. In the spirit of getting to know each other, buyers also participated in Destination Discovery – a scavenger hunt by visiting familiar sites within the radius of Bangkok Marriott Marquis Queen’s Park.

Afterwards, buyers were invited to post-familiarization trips either in Pattaya, Thailand or Penang, Malaysia. Their trips included site visits to hotels and unique venues, multiple networking functions with local stakeholders, and getting to know the best of what the destinations have to offer.

Some AMITE 2017 sponsors and suppliers include Asia World Enterprise, North Pattaya… Simply Playful, Penang Convention & Exhibition Bureau, Thailand and Convention & Exhibition Bureau, Thailand Incentive and Convention Association, Thai Airways, Ascott International Management (Thailand), AccorHotels, and Royal Cliff Hotels Group.

Watch our 2017 AMITE Meet in Suites video.
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About Asia Meeting & Incentive Travel Exchange (AMITE)
Asia Meeting & Incentive Travel Exchange (AMITE) leverages a one-to-one appointment format to bring fully-hosted MICE buyers and suppliers together through an intricate hand-selection process. AMITE delivers an unrivalled experience to highly qualified buyers from North America, Europe, and Asia Pacific while achieving business objectives of leading suppliers in Asia.

About Questex Travel Group
Questex Travel Group, the multimedia organization in the world dedicated to travel and lodging, drives revenue, productivity and value-creation for these related industries through strategic investment and deal-making forums, powerful lead-generation tools, interactive online business solutions, world-class events, and industry leading publications.

Questex Travel Group also provides business development, marketing and training services to national tourism organizations, destination marketing associations, hotel, gaming, resort and cruise companies, online travel agencies, and travel advisors worldwide. Questex Hospitality + Travel is a division of Questex LLC, headquartered in Newton, Mass., with offices throughout the world.

For further information, please contact:
Jefferson Mendoza
Marketing Executive
Questex Hospitality + Travel
Tel: +852 2589 1331